RODRIGO

São Paulo, Brazil

FEIJO

I am a natural problem-solver
w/ +9 years as Designer

Rodrigo Feijó

Experienced in Marketplace, SaaS, TPaaS, Banking, Credit, Proptech, Growth

  • Marketplace
  • SaaS
  • TPaaS
  • Banking
  • Credit
  • Proptech
  • Growth

Experienced in Marketplace, SaaS, TPaaS, Banking, Credit, Proptech, Growth

  • Marketplace
  • SaaS
  • TPaaS
  • Banking
  • Credit
  • Proptech
  • Growth
Banco Bmg
Led activation by conducting product discovery
As outcome we managed a goal-based marketing campaign that reached ~150k activations in less than 2 months, by hearing customer.
Banco Neon
Improved activation and reduced costs by improving experience
Improved Pix UX for Neon and Mei Fácil, resulting in ~40% in activation, and ~15% less activation costs
Frete.com
Lead design across multiple products and contexts
Created B2C SaaS solutions, B2B/B2C Credit solutions and revamped B2B SaaS
QuintoAndar
Leading design from strategy to execution as Staff Designer
Agentic XP from mapping opportunities to validation. As result, increased visit completion metrics in +1.5% and reduced ~6M/y in operational costs

Banco Bmg
Led activation by conducting product discovery
As outcome we managed a goal-based marketing campaign that reached ~150k activations in less than 2 months, by hearing customer.
Banco Neon
Improved activation and reduced costs by improving experience
Improved Pix UX for Neon and Mei Fácil, resulting in ~40% in activation, and ~15% less activation costs
Frete.com
Lead design across multiple products and contexts
Created B2C SaaS solutions, B2B/B2C Credit solutions and revamped B2B SaaS
QuintoAndar
Leading design from strategy to execution as Staff Designer
Agentic XP from mapping opportunities to validation. As result, increased visit completion metrics in +1.5% and reduced ~6M/y in operational costs

CASE STUDIES
CASE STUDIES

In addition to being a designer, I'm a father and husband.

I have two dogs and I'm passionate about sports, theories and everything that looks challenging.

Design should make sense for users by knowing them and never forgetting their reality. Business impact come from challenging patterns, embracing ambiguity and turning it into intentional design decisions.

My work path shows results, but the ride was the best part. The learning, the success and failure .
All makes you better.

LinkedIn